But when the marketing for an artist precedes the music, especially for an independent artist, it can sometimes lead to resentment, suspicion, and not the commercial results some people think it will, or that justifies all of the hype. I’m happy that Margo Price has been extended this chance to shine on a national stage, and independent traditional country along with it.
What, is she supposed to turn this opportunity down? Of course not. And I say this not as a criticism of Margo Price. Shore Fire Media-the publicity company behind Margo Price-also deserves credit, if not the majority of the credit, for being able to sell Margo to these major entities as someone they need to give a chance.īut I have to be honest with you ladies and gentlemen, and this is one of those situations where I have to play the mean, blowhard blogger than nobody likes, but says what many people are thinking: this all feels like too much, too soon for Margo Price. Whether we will see more country acts sign to the label, and get the same amount of oomph behind them as Margo is getting remains to be seen, but for the moment, the Nashville-based label is certainly worth watching as a potential force in country music in the future. This isn’t just a side project to test the waters. They’re all in baby, and their pushing their chips on Margo Price’s number and not looking back. Third Man Records’ Foray Into Country Is No Lark If there’s any last holdout, it’s mainstream country radio. More traditional and independent country artists are getting opportunities like never before all across the entertainment landscape. This isn’t just about one or two artists. Booking agents for some of the biggest stages, including SNL (where Stapleton played earlier this year), are not dismissing country acts outright like they used to, they’re looking for that next cool, hip act that could catch fire like Stapleton and Sturgill Simpson have, and hope folks remember where they heard or saw them first once they get big. With the overwhelming success of Chris Stapleton, we’re now seeing the results. We theorize all of the time about what it means when a good song, or a good album or artist catches fire.
Margo Price playing SNL is not just a result of the incredible resources that have rallied behind her and her new album Midwest Farmers Daughter, it also speaks to some bigger trends in music at the moment. This is all for an artist who’s actually been writing and performing for quite a while, but still ranks very very low in the name recognition department when you venture out of her general sphere of influence in gentrifying East Nashville.
#SNL TINY BALLS SKIT TV#
You can stack this on top of numerous other late night TV show appearances Margo has scored, as well as prominent placement in major outlets like NPR, top billing at SXSW a couple of weeks ago, and a publicity push that is now driven her past the unprecedented status. Announced on Thursday (3/31), she will be the featured musical guest on Saturday Night Live on April 9th.
Margo Price has now officially pulled off the mother of all coup d’états for an independent country artist.
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